Procurement: May 13, 2005

Archives

In an unusual move, an item of military food will be made available to the civilian market. The item in question is a 280 calorie energy bar included with MREs or separately. The energy bar is similar to those long on the civilian market. The military one contains soy protein, dried fruit, chocolate, 17 vitamins and minerals, 10 grams of protein, 8 grams of fat and 42 grams of carbohydrates. The military energy bar has been in use since the late 1990s, and is popular with the troops. It comes in chocolate, apple-cinnamon, cranraspberry, peanut butter and raspberry flavors. The army has been trying to develop effective energy bars since World War II. Back then, there was the D Ration, a 600 calorie bar containing chocolate, sugar, dry milk and oatmeal. Eating it was compared to chewing chocolate flavored tree bark. The army has licensed their current energy bar to a civilian outfit that will market it as the HooAH! bar and make it available nationwide for two dollars each. You can check it out online at www.hooahbar.com.

 


Article Archive

Procurement: Current 2018 2017 2016 2015 2014 2013 2012 2011 2010 2009 2008 2007 2006 2005 2004 2003 2002 2001 2000 1999 


X

ad
0
20

Help Keep Us Soaring

We need your help! Our subscription base has slowly been dwindling. We need your help in reversing that trend. We would like to add 20 new subscribers this month.

Each month we count on your subscriptions or contributions. You can support us in the following ways:

  1. Make sure you spread the word about us. Two ways to do that are to like us on Facebook and follow us on Twitter.
  2. Subscribe to our daily newsletter. We’ll send the news to your email box, and you don’t have to come to the site unless you want to read columns or see photos.
  3. You can contribute to the health of StrategyPage. A contribution is not a donation that you can deduct at tax time, but a form of crowdfunding. We store none of your information when you contribute..
Subscribe   Contribute   Close