Information Warfare: Low Bandwidth Sites For Sailors

Archives

August 17, 2006: Companies that sell to sailors have learned to create special web sites for customers connecting from ships at sea. It's all about bandwidth, or lack of it, in the U.S. Navy.
Over the last five years, the U.S. Navy has finished equipping all of its ships with Internet access for the crews. As a result, the average carrier battle group, and its 8,000 or so sailors, now send and receive over a thousand emails an hour. Sailors can also surf the net, and conduct business online (like buying stuff.) But the seagoing Internet connection is via a satellite link, and does not provide a lot of bandwidth. Most of the bandwidth is devoted to official use, with only a small portion permanently allocated for use by the crew for personal use. Thus, while email gets in and out pretty quickly, going shopping can be a tedious experience, because the large product images used by many shopping sites take forever to load. While you can often turn off the loading of image files, that often makes it difficult to figure out what you are buying.
Sites that specialize in sales to sailors at sea have recognized the problem, and created "low bandwidth" versions of their sites. For example, the U.S. Navy Exchange Service Command sells uniforms for sailors. They created a low bandwidth site, which uses low res images, or no image files at all, if possible, to make the site quick to access by sailors at sea. This also increases sales, which makes it all worthwhile for whoever's in charge of the budget.

 


Article Archive

Information Warfare: Current 2019 2018 2017 2016 2015 2014 2013 2012 2011 2010 2009 2008 2007 2006 2005 2004 2003 2002 2001 2000 1999 


X

ad
0
20

Help Keep Us Soaring

We need your help! Our subscription base has slowly been dwindling. We need your help in reversing that trend. We would like to add 20 new subscribers this month.

Each month we count on your subscriptions or contributions. You can support us in the following ways:

  1. Make sure you spread the word about us. Two ways to do that are to like us on Facebook and follow us on Twitter.
  2. Subscribe to our daily newsletter. We’ll send the news to your email box, and you don’t have to come to the site unless you want to read columns or see photos.
  3. You can contribute to the health of StrategyPage. A contribution is not a donation that you can deduct at tax time, but a form of crowdfunding. We store none of your information when you contribute..
Subscribe   Contribute   Close