Information Warfare: April 10, 2001

Archives

The U.S. armed forces are into marketing mode. Noting that the MYV generation is not much impressed by stories of past military glory, the brass are meeting the kids on familiar ground. A new TV show called "Wargames," complete with a music video class soundtrack has just appeared. A new reality TV show, "Boot Camp", uses active duty Marine Corps drill instructors to add the right edge of authenticity. New recruiting commercials come on like music videos. Action and excitement is stressed. In the long history of military recruiting, stressing the fun (there's always some) and neglecting the tedium, terror and boredom has always worked better than being up front about what military life is really all about. Stressing service, accomplishment and pride in one's work has always been a hard sell. But the current campaign is actually not so much about recruiting as it is about just keeping people aware that the armed forces exist. Recruiters tend to be more forthcoming about what military life is really all about. The recruiters know that word-of mouth from young people in the service, or who have been, is used by potential recruits to provide more realistic information on what it's like "inside." But many potential recruits are only dimly aware that the military exists. Thus the current flood of flashy military programming.

 


Article Archive

Information Warfare: Current 2018 2017 2016 2015 2014 2013 2012 2011 2010 2009 2008 2007 2006 2005 2004 2003 2002 2001 2000 1999 


X

ad
0
30

Help Keep Us Soaring

We need your help! Our subscription base has slowly been dwindling. We need your help in reversing that trend. We would like to add 30 new subscribers this month.

Each month we count on your subscriptions or contributions. You can support us in the following ways:

  1. Make sure you spread the word about us. Two ways to do that are to like us on Facebook and follow us on Twitter.
  2. Subscribe to our daily newsletter. We’ll send the news to your email box, and you don’t have to come to the site unless you want to read columns or see photos.
  3. You can contribute to the health of StrategyPage. A contribution is not a donation that you can deduct at tax time, but a form of crowdfunding. We store none of your information when you contribute..
Subscribe   Contribute   Close