October 14, 2007: On October 12th, former Iraq commander, Lieutenant General (retired) Ricardo S. Sanchez gave a talk at a Military Reporters and Editors luncheon in Washington D.C. The media promptly reported general Sanchez as being critical of government strategy in running the war. No mention was made of the first 40 percent of the 3,400 word address. This is found below. It’s an interesting omission. But considering what Sanchez said, rather predictable. It’s another example of the media reporting only what they want to see happening, not what is actually happening. The troops constantly complain of that, but the mass media, especially, doesn’t seem to care or, in many cases, even to be aware of what they are doing. General Sanchez does, and was ignored for his efforts.

The Unreported Portion of the Talk

Good afternoon ladies and gentlemen.

Some of you may not believe this but I am glad to be here. When Sig asked me if I would consider addressing you there was no doubt that I should come into the lion's den. This was important because I have firmly believed since desert shield that it is necessary for the strength of our democracy that the military and the press corps maintain a strong, mutually respectful and enabling relationship. This continues to be problematic for our country, especially during times of war. One of the greatest military correspondents of our time, Joe Galloway, made me a believer when he joined the 24th infantry division during desert storm.

Today, I will attempt to do two things - first I will give you my assessment of the military and press relationship and then I will provide you some thoughts on the current state of our war effort. As all of you know I have a wide range of relationships and experiences with our nations military writers and editors. There are some in your ranks who I consider to be the epitome of journalistic professionalism - Joe Galloway, Thom Shanker, Sig Christensen, and john burns immediately come to mind. They exemplify what America should demand of our journalists - tough reporting that relies upon integrity, objectivity and fairness to give accurate and thorough accounts that strengthen our freedom of the press and in turn our democracy. On the other hand, unfortunately, I have issued ultimatums to some of you for unscrupulous reporting that was solely focused on supporting your agenda and preconceived notions of what our military had done. I also refused to talk to the European stars and stripes for the last two years of my command in Germany for their extreme bias and single minded focus on Abu Gharaib.

Let me review some of the descriptive phrases that have been used by some of you that have made my personal interfaces with the press corps difficult:

"Dictatorial and somewhat dense",

"Not a strategic thought",

Liar,

"Does not get it" and

The most inexperienced Lieutenant General.

In some cases I have never even met you, yet you feel qualified to make character judgments that are communicated to the world. My experience is not unique and we can find other examples such as the treatment of secretary brown during Katrina. This is the worst display of journalism imaginable by those of us that are bound by a strict value system of selfless service, honor and integrity. Almost invariably, my perception is that the sensationalistic value of these assessments is what provided the edge that you seek for self aggrandizement or to advance your individual quest for getting on the front page with your stories! As I understand it, your measure of worth is how many front page stories you have written and unfortunately some of you will compromise your integrity and display questionable ethics as you seek to keep America informed. This is much like the intelligence analysts whose effectiveness was measured by the number of intelligence reports he produced. For some, it seems that as long as you get a front page story there is little or no regard for the "collateral damage" you will cause. Personal reputations have no value and you report with total impunity and are rarely held accountable for unethical conduct.

Given the near instantaneous ability to report actions on the ground, the responsibility to accurately and truthfully report takes on an unprecedented importance. The speculative and often uninformed initial reporting that characterizes our media appears to be rapidly becoming the standard of the industry. An Arab proverb states - "four things come not back: the spoken word, the spent arrow, the past, the neglected opportunity." once reported, your assessments become conventional wisdom and nearly impossible to change. Other major challenges are your willingness to be manipulated by "high level officials" who leak stories and by lawyers who use hyperbole to strengthen their arguments. Your unwillingness to accurately and prominently correct your mistakes and your agenda driven biases contribute to this corrosive environment. All of these challenges combined create a media environment that does a tremendous disservice to America. Over the course of this war tactically insignificant events have become strategic defeats for America because of the tremendous power and impact of the media and by extension you the journalist. In many cases the media has unjustly destroyed the individual reputations and careers of those involved. We realize that because of the near real time reporting environment that you face it is difficult to report accurately. In my business one of our fundamental truths is that "the first report is always wrong." unfortunately, in your business "the first report" gives Americans who rely on the snippets of CNN, if you will, their "truths" and perspectives on an issue. As a corollary to this deadline driven need to publish "initial impressions or observations" versus objective facts there is an additional challenge for us who are the subject of your reporting. When you assume that you are correct and on the moral high ground on a story because we have not respond to questions you provided is the ultimate arrogance and distortion of ethics. One of your highly respected fellow journalists once told me that there are some amongst you who "feed from a pig's trough." if that is who I am dealing with then i will never respond otherwise we will both get dirty and the pig will love it. This does not mean that your story is accurate.

I do not believe that this is what our forefathers intended. The code of ethics for the society of professional journalists states:

...public enlightenment is the forerunner of justice and the foundation of democracy. The duty of the journalist is to further those ends by seeking truth and providing a fair and comprehensive account of events and issues. Conscientious journalists from all media and specialties strive to serve the public with thoroughness and honesty. Professional integrity is the cornerstone of a journalist's credibility

The basic ethics of a journalist that calls for:

1. Seeking truth,

2. Providing fair and comprehensive account of events and issues

3. Thoroughness and honesty

All are victims of the massive agenda driven competition for economic or political supremacy. The death knell of your ethics has been enabled by your parent organizations who have chosen to align themselves with political agendas. What is clear to me is that you are perpetuating the corrosive partisan politics that is destroying our country and killing our service members who are at war.

My assessment is that your profession, to some extent, has strayed from these ethical standards and allowed external agendas to manipulate what the American public sees on TV, what they read in our newspapers and what they see on the web. For some of you, just like some of our politicians, the truth is of little to no value if it does not fit your own preconceived notions, biases and agendas.

It is astounding to me when i hear the vehement disagreement with the military's forays into information operations that seek to disseminate the truth and inform the Iraqi people in order to counter our enemy's blatant propaganda. As I assess various media entities, some are unquestionably engaged in political propaganda that is uncontrolled. There is no question in my mind that the strength our democracy and our freedoms remain linked to your ability to exercise freedom of the press - I adamantly support this basic foundation of our democracy and completely supported the embedding of media into our formations up until my last day in uniform. The issue is one of maintaining professional ethics and standards from within your institution. Military leaders must accept that these injustices will happen and whether they like what you print or not they must deal with you and enable you, if you are an ethical journalist.

Finally, I will leave this subject with a question that we must ask ourselves--who is responsible for maintaining the ethical standards of the profession in order to ensure that our democracy does not continue to be threatened by this dangerous shift away from your sacred duty of public enlightenment?