Peace Time: June 5, 2001

Archives

The U.S. Army's new ad campaign, led by the slogan; "An Army of One" has turned out to be more like an "Army of None." Three months after the new campaign was running, the army missed it's recruiting goal. No problem. The goal was reduced to match the decline and the army announced that it had met its recruiting goals. The army says it lowered the goal because it had extended the enlistments of some troops. This practice, while legal, is meant for emergencies, not to make up for a failed recruiting campaign. Involuntary extension of enlistments also hurts recruitment as the soldiers in question eventually leave the service with a bitter attitude towards such treatment, and the army. Not the sort of word-of-mouth the recruiters want. 

 

X

ad

Help Keep Us From Drying Up

We need your help! Our subscription base has slowly been dwindling.

Each month we count on your contributions. You can support us in the following ways:

  1. Make sure you spread the word about us. Two ways to do that are to like us on Facebook and follow us on Twitter.
  2. Subscribe to our daily newsletter. We’ll send the news to your email box, and you don’t have to come to the site unless you want to read columns or see photos.
  3. You can contribute to the health of StrategyPage.
Subscribe   Contribute   Close