A list of the most common, and successful, propaganda techniques currently in use. If you spend any time at all consuming mass media, you will find these techniques familiar.
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1. Guilt By Association: This is used to damage someone's reputation by
associating them with an unattractive person or organization. It
doesn't matter if there is an actual association or not.
Example:
Kristen said that too many people were moving into the South without
the input of Americans already living there. "This land is for my
grandchildren, not world wide social experiments. She lives a couple
states away from where David Duke has his national office, and some
think many in the region feel the way she does.
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2. Backstroke: Systematically belittling the goals of the subject of
the article as the goals are being listed. For every step forward for
the subject, the propagandist pulls the reader back.
Example:
This year the political party's stated goal is to give the rally a warm
atmosphere. We walked into the cave-like coliseum as the preparations
for the rally were taking place. "We're trying to create a family
atmosphere" said one representative of the party as he squinted into
the harsh lights. "There are the children's rides" he said happily
pointing to where union workmen smashed open wooden crates with iron
crowbars.
# 3. Misinformation: This is
a subtle technique, it involves reporting information in such a way
that the final message of the story is not true, it's what the
propagandist wants you to believe. Example: Recently a well known
conservative tried to run advertisements in university newspapers
addressing slave reparations for black Americans. The writer listed
several facts which he felt demonstrated why reparations are not
necessary and not fair. One of these facts was the fact that black
Americans in the United States today earn, on average, around 20 times
more than blacks living in Africa, and therefore, according to the
author, descendents of slaves are actually far better off today than
the people who remained behind. A second author, writing
about the advertisement, stated only that "the first author said that
blacks were better off being slaves.", but didn't explain the facts the
first author had shared. Imagine if you read the second author's report
and weren't familiar with the first author's position. You would think
the first author was a monster for saying that people were lucky to be
slaves! But that's not what the first author said, he said their
descendants have a lot more money now than the people still living in
the original countries have. This is misinformation, you're given a
half truth about someone's position, and it is presented in a
misleading fashion.
# 4. Over
Humanization: It is a perfectly valid technique to tell a story by
focusing on the real people who the story impacts. However, this is
also an easy technique for manipulation when a propagandist tries to
mask an issue by making anyone who has a valid disagreement look evil
due to all the human suffering talked about in the story. Example:
Standing in the dusty desert was Juanita Lopez Camal Esquedo and her 15
hungry children. Half of the children were blind, the other half were
crippled. As the smallest child, little Juanita, looked across the
barbed wire fence into America, she begged her mommy for some food.
Since everyone in Mexico had died of starvation, and food would never
grow there again, there was nowhere else for them to go. And after all,
this was the only family that wanted to come into America anyway. Just
one more family. Over humanization can be used not only with illegal
immigration, but also with any other potential tear-jerker topic.
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5. Name Calling: This is officially the oldest trick in the book. It is
cheap and easy. Often immigration reform activists are called
anti-immigrant, people who are against state sponsored racism are
called "racists" themselves. Name calling clouds and confuses issues,
and when repeated by enough people on one side of an issue, creates a
weight of its own, which isn't really there, but must now be explained
before the victim "may" have an opinion regarding the issue in
question. Example: By saying that the population is growing too
quickly, many people assumed she was a racist.
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6. He Said, She Said: This is a technique whereby the author can say
something they know isn't true, or isn't fair, but they want to say it
anyway. Example: Project USA is a group which claims to support
reasonable levels of immigration. They've put up billboards with
Department of Statistics information which states that the US
population will double within 50 years. The billboards have pictures of
children of different races with the words &q