Too Much Attention To Handle

October 4, 2008: The U.S. Navy has been more energetic in its public relations (PR) efforts since September 11, 2001. This became more intense when the navy noticed that its efforts in the war on terror were going largely unreported. This caused problems in Washington, where Congress passes out the money in proportion to how important each service appears to be at the moment. The navy appeared lost at sea, at least on the media radar. Several years of PR efforts have overcome the problem, giving the navy more attention than they can handle. So the navy is offering a large (several million dollars a year) contract to a PR firm that can jump in and help out.

The navy is not just looking for more experienced PR people to handle the media attention, but for some new ideas. So expect to see more about the navy in the news.